The campaign features more than ninety Air New Zealanders, eight of whom were chosen for starring roles and were brave enough to swap their real uniforms for a body painted version! Chief Executive Officer Rob Fyfe also makes a cameo appearance in full body-paint.

The campaign is designed to differentiate Air New Zealand from low-cost competitors who levy additional charges if a passenger wants to check a bag or have a drink.

Air New Zealand airfares have nothing to hide, with airfares including baggage allowances and refreshments.

The advertisement will first screen tonight (Sunday) at 7.40pm on TV2 during The Amazing Race, and 8.20pm during Bro'town on TV3.

ENDS

Issued by Air New Zealand Public Affairs 09 336 2761

Notes to the Editor

The commercial's backing soundtrack is by Kiwi songstress Gin Wigmore and appropriately titled "Under My Skin".

The first of Air New Zealand's "nothing to hide" campaign appeared on airport based billboards around the country and in newspapers, featuring a body painted pilot.

Click here to see "behind the scenes" footage of filming.