Air New Zealand tonight launches its latest tv advertising campaign, "nothing to hide".
The campaign features more than ninety Air New Zealanders, eight of whom were chosen for starring roles and were brave enough to swap their real uniforms for a body painted version! Chief Executive Officer Rob Fyfe also makes a cameo appearance in full body-paint.
The campaign is designed to differentiate Air New Zealand from low-cost competitors who levy additional charges if a passenger wants to check a bag or have a drink.
Air New Zealand airfares have nothing to hide, with airfares including baggage allowances and refreshments.
The advertisement will first screen tonight (Sunday) at 7.40pm on TV2 during The Amazing Race, and 8.20pm during Bro'town on TV3.
Issued by Air New Zealand Public Affairs 09 336 2761
Notes to the Editor
The commercial's backing soundtrack is by Kiwi songstress Gin Wigmore and appropriately titled "Under My Skin".
The first of Air New Zealand's "nothing to hide" campaign appeared on airport based billboards around the country and in newspapers, featuring a body painted pilot.
Click here to see "behind the scenes" footage of filming.
NOTE: The content of all Air New Zealand media releases are accurate at the time of issue, as stated at the top of each release. For updates on any changes, please contact Air New Zealand.
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.