2000s

Advertising Today

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Safety first

Today, Air New Zealand is New Zealand's most popular corporate brand and is renowned as a world leader in airline marketing.

Our entertaining safety videos have inspired numerous copycats, generated worldwide brand awareness and accrued an avid online following.

The first of Air New Zealand's safety videos 'Bare Essentials of Safety' debuted in 2009, featuring crew in full body paint and not much else...

It launched to massive media attention worldwide and within 10 days, the safety video racked up over 3 million views online.

Since then, the airline has enlisted some of the world's biggest names and partnered with some of the world's top brands to create special safety presentations.

Their latest and most ambitious safety video to date, 'The Most Epic Safety Video Ever Made' debuted in October 2014 to celebrate the final film in The Hobbit Trilogy. Directed by Taika Waititi and featuring Elijah Wood, Sir Peter Jackson and others, the mini blockbuster has already achieved more than 20 million collective views online and attracted rave reviews from Hobbit fans around the globe.

 

Onboard Today

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Sky-high innovation

The 2000s have been a time of major innovation, from the way travellers book and check-in to new class structures, meal options and seating arrangements within the aircraft.

Air New Zealand introduced the ingenius Skycouch in 2010, a row of three Economy seats with the flexibility to change into a flat surface, for rest, relaxation and play, giving families the freedom to fly in a whole new way. In March of the following year, the Skycouch won the aviation category in Condé Nast Traveller's prestigious Innovation and Design Awards.

The airline has also designed an innovative lie-flat bed for the Business Premier cabin. This super soft leather seat transforms into a lie-flat bed, with a luxurious memory foam mattress, fluffy pillows and duvet. It's known as the most comfortable sleep in the sky.

 

Aircraft Today

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Flying to the future

The Boeing 777-300 caused a stir when it was launched in 2010. Fitted out with revolutionary new interiors, the 777-300 boasted the innovative economy Skycouch and Premium Economy Spaceseat.

In 2014, Air New Zealand was the first airline to launch the extraordinary Boeing 787-9 Dreamliner to the world. The aircraft has transformed long-haul flying, with features like higher humidity and lower cabin altitude so passengers arrive at their destinations feeling refreshed. Larger windows flood the cabin in natural light and provide spectacular views, while the air on board is fresher and healthier thanks to an advanced new air purification system.

The Dreamliner is powered by the Rolls-Royce Trent 1000, an engine specifically designed for the aircraft. It's quieter, cleaner and uses up to 20% less fuel than similar aircraft.

Air New Zealand has also put their own distinctive touch on the Dreamliner, fitting it out with comfortable new seating, leading-edge inflight entertainment, menus crafted by a top Kiwi chef and all kinds of little luxuries to make the entire experience one of pure happiness.

 

Uniforms Today

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A look for now

After 10 months of collaboration between airline staff and high fashion Kiwi label Zambesi, Air New Zealand launched a stylish new look for staff in 2005.

The uniform had a distinctly New Zealand colour palette, incorporating the greenstone, teal, schist and slate hues of our land, sea and sky, a Maori motif created by Derek Lardelli, soft fabric woven from the finest New Zealand merino wool, and curves inspired by the Koru.

In 2010, Trelise Cooper set to work to design our current Air New Zealand uniform. Its colour palette needed to complement the new aircraft interiors, reflect contemporary Kiwi culture and provide a cohesive range of options staff can pick and choose from.

A truly massive collection, spanning different colour highlights for cabin crew, ground staff and inflight managers, it launched with 90,000 garments to be worn by 5,000 staff worldwide.

For women, the wardrobe includes a variety of jackets, skirts, trousers, dresses, blouses and shirts designed to mix and match. The collection even features formal options for welcoming customers aboard and travelling through airports, with more casual looks better suited for flying.