Kia Ora magazine wins Best Owned Media award
Kia Ora, which underwent a significant refresh last year continues to grow in popularity, with record monthly readership numbers of 388,000 - up more than eight percent on last year.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says Kia Ora brings together the very best of New Zealand - making it an inspirational and aspirational read for Kiwis and visitors alike.
"In working with Bauer Media to reshape Kia Ora we wanted to continue to showcase stunning travel destinations while also really highlighting the many great things our country has to offer – people, places, food and drinks, innovation, design and the arts. It's fantastic to see this is resonating so well with our readers."
Brendon Hill, Managing Director of Bauer Media, which publishes Kia Ora on behalf of Air New Zealand says the magazine is a fantastic example of effective content marketing that meets both Air New Zealand's objectives and the reader's desire for information and inspiration.
"Kia Ora is a premium publication that knows what its audience wants and these latest readership numbers are testament to that and the hard work the team put into crafting a great magazine. Kia Ora is proof that people will always engage with quality content."
Bauer Media has published Kia Ora for the past 14 years.
Issued by Air New Zealand Communications.
About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 18,800 daily flights to 1,317 airports in 193 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.
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