Air New Zealand and Lagardère bring world-class marathon to Hawke’s Bay
The inaugural Air New Zealand Hawke’s Bay International Marathon will run on 14 May 2016, showcasing the spectacular wine-growing region to runners and supporters from throughout New Zealand and around the world.
The airline is also extending its support of the Air New Zealand Queenstown International Marathon by an additional two years.
Air New Zealand Chief Commercial and Sales Officer Cam Wallace says the sponsorship agreement with event organisers Lagardère covers events in both Hawke’s Bay and Queenstown in 2016 and 2017.
Mr Wallace says last year’s inaugural marathon in Queenstown was a huge success, attracting close to 6,000 runners, with 90 percent of them from outside the Queenstown region.
“We have been in discussions with Lagardère for some time about bringing another international marathon to New Zealand to complement the Queenstown event and expect the Air New Zealand Hawke’s Bay International Marathon to attract significant interest from domestic and international runners to the benefit of the local economy,” Mr Wallace says.
Lagardère Unlimited Oceania Chief Executive Officer Dave Beeche welcomes the extended partnership with the airline, saying the support provided will help to grow and secure the future of the marathon events.
“Our partnership with Air New Zealand has been very successful with last year’s event in Queenstown far exceeding our first race expectations,” Mr Beeche says.
“The Hawke’s Bay region offers a beautiful setting for the marathon course with bike trails, wineries, orchards and olive groves, presenting a course that will be as pleasing on the eye as it will be easy on the feet for those taking part. Participants can cross the finish line and then sit back and enjoy the food, wine and local hospitality on offer. What better reason for a weekend away with friends in stunning Hawke’s Bay, either as a runner or a supporter.”
Both the Hawke’s Bay and Queenstown marathon events will also include 21km and 10km races and a 3km kids race. This year’s Air New Zealand Queenstown International Marathon, set between the backdrop of the Crown and Remarkable mountain ranges, will be held on Saturday 21 November 2015.
Entries for the inaugural Air New Zealand Hawke’s Bay International Marathon are now open at www.airnzhbmarathon.nz
Issued by Air New Zealand Public Affairs ph +64 21 747 320
Lagardere Unlimited Oceania contact Andrew Dewhurst +64 21 535 501
About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries.