Air New Zealand congratulates Tourism New Zealand on new 100% Pure New Zealand campaign
Air New Zealand Chief Executive Officer Christopher Luxon says, “The new campaign shows potential visitors to New Zealand how easy it is to enjoy an amazing range of unique experiences set in the most beautiful scenery. The campaign’s stunning imagery emphasises the wide variety of experiences on offer, encouraging visitors to see more of New Zealand and spread the economic benefits of tourism throughout the country.”
“As the official airline of Middle-earth Air New Zealand has worked together with Tourism New Zealand on Hobbit-themed marketing campaigns over the past three years with fantastic results. It’s great to see the campaign building on the tremendous legacy of the previous 100% Pure New Zealand campaigns.”
In May 2014, Air New Zealand and Tourism New Zealand signed a Memorandum of Understanding to undertake joint marketing activity promoting travel to New Zealand in the key markets of Australia, China, Hong Kong, Japan, North America, the United Kingdom and Europe as well as increased activity in emerging markets such as India and Indonesia.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com and/or follow Star Alliance on Facebook, Twitter, Youtube, LinkedIn or Instagram.