Air New Zealand’s “Favourite Places” campaign takes off
The advertisement features sporting celebrities and Air New Zealand ambassadors Dan Carter, Mahe Drysdale and Valerie Adams sharing their favourite New Zealand locations.
Air New Zealand Group General Manager New Zealand and Pacific Islands Louise Struthers says the frequency and volume of flights across the airline’s domestic network is one of Air New Zealand’s key strengths.
“Each of our ambassadors has their own special place within New Zealand that they enjoy returning to; tapping into this personalises the message and illustrates the breadth of connectivity Air New Zealand offers its customers.”
Mahe Drysdale selected Queenstown as his favourite place, while Valerie Adams picked Rotorua and Dan Carter shared his favourite Taupo fishing spot.
FCB Executive Creative Director Tony Clewett says Kiwis have a strong connection with local heroes like Mahe, Dan and Valerie and having them share their favourite places around New Zealand offers special insight.
The newest TVC reaffirms Air New Zealand’s commitment to regional New Zealand and also includes social media, where Air New Zealand Facebook fans are encouraged to share their favourite places to be.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com and/or follow Star Alliance on Facebook, Twitter, Youtube, LinkedIn or Instagram.