Air New Zealand and Tourism New Zealand team up on Japanese campaign
The campaign, which aims to attract at least 7,000 additional visitors to New Zealand over the upcoming shoulder season, is being driven through a combination of marketing and PR activities including leading Japanese travel TV shows, newspapers, trade publications and digital channels - offering travellers a special all inclusive airfare starting from ¥88,000 to New Zealand.
Air New Zealand General Manager Japan Scott Carr says the airline is confident in the growth of the Japan market for travel to New Zealand and has a goal to double the number of visitors from Japan by 2019.
"We're investing significantly in the Japanese market through marketing initiatives and joint campaigns such as this one, as well as investing in the customer experience for those travelling on the Tokyo - Auckland route," says Mr Carr.
The airline recently introduced the revolutionary new Boeing 787-9 Dreamliner aircraft on the route, which is fitted with the very latest in on-board technology including the innovative Economy Skycouch, spacious new Premium Economy and lie-flat Business Premier seats.
Tourism New Zealand's Regional Manager Japan Nick Mudge is pleased to see good growth in visitor numbers from Japan over the past year.
"Part of Tourism New Zealand strategic marketing plan is to spread the flow of visitors to New Zealand more evenly throughout the year and joint ventures such as this one targeting the shoulder season ensures strong momentum from the Japan market is continued into 2015," says Mr Mudge.
Air New Zealand and Tourism New Zealand’s collaboration in Japan to boost demand outside of peak season supports the Tourism Industry Association’s Tourism 2025 framework for growth.
Air New Zealand has been flying between Japan and New Zealand for 35 years and is the only airline currently offering a daily direct service between the two countries. The airline flies daily between Tokyo and Auckland and operates a seasonal Tokyo - Christchurch service.
For more details visit www.airnewzealand.co.jp.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries.