Air New Zealand’s homegrown safety video a global hit
The latest installment in the airline’s safety video series follows an all-star lineup of Kiwi personalities including supermodel Rachel Hunter, actor Joe Naufahu and Olympic medallist Eliza McCartney on a sun-soaked adventure through the Bay of Islands and Hokianga.
The video has already featured in global media outlets such as the Daily Mail and leading German news magazine Stern, as well as trending on Twitter and YouTube.
Air New Zealand’s General Manager of Global Brand and Content Marketing Jodi Williams says Northland’s stunning scenery was the perfect backdrop to bring to life the magic of a New Zealand summer for prospective domestic and international travellers.
“As a tourism business, one of our key roles is to encourage visitors to travel beyond the gateways into our regional destinations, ensuring local communities share the benefits tourism brings.
“Attracting a global audience of millions, our highly anticipated safety videos not only deliver important in-flight messages, but are an incredibly influential marketing tool. This most recent video will certainly put the Bay of Islands and the wider Northland region on the wish list for many and we expect to see a boost in visitation.”
Air New Zealand previewed Summer of Safety at a premiere event in Kerikeri on 13 December, before it was officially launched to the public online and onboard the airline’s fleet yesterday morning.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
About Star Alliance:
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com and/or follow Star Alliance on Facebook, Twitter, Youtube, LinkedIn or Instagram.