Air New Zealand showcases New Zealand in 13 Hours with rugby legend Agustin Pichot
The New Zealand in 13 Hours online campaign launched in Argentina in April, giving two lucky winners the chance to join the rugby legend for a high-octane Kiwi experience. As well as other activities, Agustin Pichot, who stars in Air New Zealand’s Men in Black Safety Defenders safety video, and the Facebook competition winners were filmed rafting, jet boating, taking a helicopter ride and playing a game of extreme golf.
Launched in partnership with Tourism New Zealand, the campaign aims to educate Argentinians that New Zealand is ‘closer than you think’ following the introduction of direct flights to Auckland from the Argentinian capital.
Air New Zealand Head of Global Brand, Jodi Williams says Argentinians are now taking notice of New Zealand as a travel destination.
“We’re very excited to see the interest being generated in Argentina about our direct flights to Auckland. Being a proud rugby nation, it was fitting we brought out one of the legends of their game, Agustin Pichot, to showcase just how amazing our rugby mad country is as a travel destination.”
Since Air New Zealand started operating the new route arrivals from Argentina have more than doubled, with inbound arrivals reaching more than 10,000 for the year ended April 2016.
Tourism New Zealand Director of Trade, PR and Major Events Rene de Monchy says the shoulder season focused New Zealand in 13 Hours campaign has put New Zealand firmly in the minds of Argentinian travellers.
"There is no denying the passion Argentinians have for rugby and this campaign is about starting to build that same passion for New Zealand. It’s fantastic to work alongside Air New Zealand in growing new markets like Argentina and also Brazil. Together we are bringing New Zealand to South America."
The success of the new international route has seen Air New Zealand announce additional weekly services will be scheduled between Auckland and Buenos Aires from 12 December 2016 to 27 February 2017.
The New Zealand in 13 Hours campaign runs until June 30th.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
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Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca in Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,330 airports in 192 countries.
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