Moana Reo Māori takes to the skies with Air New Zealand
The film will launch this week to coincide with Māori Language Week, with premiere events in Auckland, Wellington and Christchurch.
Air New Zealand has helped to support the execution of the film by flying Kiwi cast and crew up to Los Angeles to record the te reo Māori audio.
Air New Zealand's Cultural Development Manager Andrew Baker says Air New Zealand is proud to be supporting the project and excited to help bring the film to life and share it through various marketing channels
"We believe this is a great way to help normalise Māori language as we have the potential to reach millions through our various channels with Moana Reo Māori."
Air New Zealand will be exposing Moana Reo Māori through its social media channels, inflight magazine Kia Ora, and inflight entertainment. Air New Zealand will also have te reo speaking cabin crew and ground staff helping to host at the Auckland and Wellington red carpet premieres of Moana Reo Māori.
The English language version of the film has been a huge hit with customers on Air New Zealand flights, averaging around 39,000 views per month when it was onboard.
Air New Zealand will also mark Māori Language Week with a snapchat competition called 'Beyond Kia Ora', sharing common phrases that can be used after saying 'kia ora'. An internal campaign aimed at building the Māori vocabulary of our Air New Zealand whānau and focusing on correct pronunciation will also feature this week.
The airline last year developed a tohu reo pin in partnership with the Māori Language Commission and New Zealand Maori Arts and Crafts Institute as a means of distinguishing fluent speakers of te reo amongst Air New Zealand staff and within other organisations such as ASB, Auckland Council, Te Puia, the Department of Conservation and Vodafone.
Issued by Air New Zealand Public Affairs ph +64 21 747 320
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