Air New Zealand Announces Strategic Development Partnership with Magic Leap
As the airline embarks on a journey to revolutionize the air travel experience, Air New Zealand is developing exciting new experiences with Magic Leap that will initially highlight the dramatic, diverse landscapes and activities that make the country a unique tourism destination.
"Air New Zealand is excited to bring innovative, emerging technology to our customers and create a more enjoyable travel experience. Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us," says Jodi Williams, Air New Zealand General Manager of Global Brand and Content.
Together with London-based creative studio Framestore, Air New Zealand is creating a "Fantastical Journey throughout New Zealand" that allows travellers to experience the country in a completely new way with Magic Leap. This first-time experience will debut later this year and is part of a longer-term programme committed to redefining travel experiences.
"Magic Leap and Air New Zealand have a shared ambition to bring true innovation to everyday experiences, including the air travel experience. As a Magic Leap partner, Air New Zealand is uniquely positioned to bring revolutionary technology to the travel industry," says Rachna Bhasin, Magic Leap Chief Business Officer.
Air New Zealand is regarded as one of the leading and most innovative airlines globally, having been named by Airlineratings.com and Condé Nast Traveler as the best airline in the world in 2017.
Issued by Air New Zealand Communications.
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The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,400 daily flights to 1,300 airports in 191 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.
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