Air New Zealand partners with Chinese video platform iQIYI
From September, the airline will launch iQIYI as a channel on its inflight entertainment system on all flights, providing an enhanced onboard experience for its Chinese-speaking customers.
Beijing-based iQIYI has more than 500 million monthly active users. Renowned for producing original content, the platform has continued to expand, including signing partnerships with Warner Brothers and Netflix. Launch content on Air New Zealand services will include episodes of the popular XFUN Foodie and Travel Club (including episodes shot in New Zealand), i Beauty which covers the latest fashion trends and episodes from this year's top Chinese reality show Hot Blood Dance Crew.
Air New Zealand's General Manager Customer Experience Anita Hawthorne says the addition of this new content targeted specifically at Chinese-speaking travellers is another example of the airline's efforts to continue to enhance the travel experience for its customers.
"We continue to invest considerably in our customer experience programme, so it's great to be able to offer this content alongside our broad range of movies and TV programmes. iQIYI is one of the big three media companies in China, so we're thrilled to have them on board as a partner supplying exciting new content that's sure to delight customers," says Ms Hawthorne.
Issued by Air New Zealand Communications.
About Air New Zealand
Air New Zealand is multi-award winning international airline which delivers uniquely Kiwi journeys to more than 16 million customers who fly to, from and within New Zealand each year. The airline offers year-round services from New Zealand to Sydney, Brisbane, Melbourne, Adelaide and Perth, as well as seasonal flights to Cairns, Sunshine Coast and Coolangatta. The airline was named 2018 Airline of the Year by AirlinesRatings.com for the fifth consecutive year and Top Airline in the World in 2017 by Condé Nast Traveler in its 30th annual Readers' Choice Awards. The airline operates on average more than 3,500 flights each week, connecting customers to 20 destinations within New Zealand and to international ports across Asia, Europe, Australia, North and South America and the Pacific Islands. Visit the Air New Zealand website for more information or follow the airline on Facebook or Twitter.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ : IQ ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit http://ir.iQIYI.com.