Air New Zealand takes out global marketing award
The awards, organised by Flight Airline Business magazine in partnership with civil aviation practice Korn Ferry, celebrate individuals, airlines and companies supporting air transport that have demonstrated dynamic leadership and clear vision. Winners are selected by an independent panel of industry experts.
The Marketing Award recognises excellence and innovation in various aspects of marketing which have contributed to overall market positioning with strong commercial results.
Air New Zealand Chief Marketing and Customer Officer Mike Tod, who was in London to accept the award, says it's terrific to have the airline's marketing efforts globally recognised in this way.
"As a relatively small carrier in global terms, award-winning marketing is strategically important for getting our brand recognised on the world stage."
"We have developed a reputation for doing things differently and awards like these prove our ability to punch above our weight and deliver campaigns and content that highlight our products and services and enable us to engage with our customers."
Mr Tod also acknowledged Air New Zealand's front line employees saying, "Of course, one of the most important drivers for our brand is the people who deliver our famous Kiwi service on the ground and in the air. This is what truly sets us apart."
Issued by Air New Zealand Communications.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 18,800 daily flights to 1,317 airports in 193 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.
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