South stars in Air New Zealand's new Kiwi-as safety video
Scenes for the safety video were filmed in the small town of Naseby in September, with hundreds of people involved in the one-day shoot with filming also taking place at the Naseby Indoor Curling Rink. In Dunedin filming took place at St Clair Beach, with scenes also shot further south at the Balclutha Bridge. The safety video was also filmed in Auckland, Wellington and Hokitika.
Hundreds of local stars also feature in the safety video, including curlers from Maniototo Curling International, the Naseby Volunteer Fire Brigade, students from both Maniototo School and St John's School in Ranfurly, the Dunedin Curling Club, RASA School of Dance, Dunedin Gymnastic Academy, Wellness Walkers Trust, OUSA Vintage and Swing Society, St Kilda Brass, Mosgiel Brass Band, St Clair Surf Lifesaving Club, Studholme College Group - Otago University, Salmond Colleague Group - Otago University, Brennan Group - Otago University, Bangladesh Students Association - Otago University, Knox Hall of Residence - Otago University, Unicol Hall of Residence - Otago University, Arana Hall of Residence - Otago University, East Taieri Church, Otago and Southland Chinese Association and Onyx Militaries Open Team.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says it was great to shoot the safety video in Central Otago, Dunedin and Balclutha, and have so many locals keen to take part.
"It's Kiwi Safety is the largest scale safety video Air New Zealand has ever produced, with a 600-strong cast. As well as talent from 30 community groups across the country, the video stars well-known Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa. It also features a number of Air New Zealanders including cabin crew, pilots, engineers, loaders and airline staff from Dunedin Airport."
"All involved in our safety video shoot in the South Island brought great energy to the various shoots and it was a fantastic experience bringing together local legends, alongside some well-known and up-and-coming New Zealand talent. At one stage we had 300 people on set in Naseby – tripling the population of the small town!"
The safety video is backed by the soundtrack It's Kiwi a remake of the popular RUN-DMC song It's Tricky and In the Neighbourhood by Sisters Underground, produced by Josh Fountain of Auckland's Golden Age Studios.
Air New Zealand's safety videos have collectively generated more than 157 million views online to date along with significant international media exposure. It's Kiwi Safety is the 18th safety video where the airline has taken a creative approach.
The new safety video can be viewed here and will be rolled out across the airline's fleet from today.
Issued by Air New Zealand Communications.
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