What does Qualmark mean for you?

When you see the Qualmark logo, your activity of choice is endorsed by New Zealand Tourism’s official quality assurance organisation and backed by leaders in the industry. It’s your trusted guide to iconic activities and experiences that are awarded for their exceptionally high level of quality, safety and sustainability.

Qualmark Gold

This award recognises the best sustainable tourism businesses in New Zealand. It denotes exceptional customer experiences at the heart of everything the company does. This business is leading the way in making the New Zealand tourism industry a world class sustainable visitor destination.

Qualmark Silver

This award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations. Their proactive leadership and management ensure the business’s focus on continuously improving their economic, social and environmental performance to create genuine, constantly evolving and sustainable tourism experiences.

Qualmark Bronze

This award identifies a business with a high level of professionalism, a keen awareness of the impact it has on the environment and a commitment to a customer centric approach.

100% Pure New Zealand Award

This award recognises tourism businesses that have made an outstanding contribution to the people, culture and landscapes through a particular tourism product. They demonstrate excellence in visitor hosting and hospitality, and a commitment to showing care for people, community and land under the three pillars of Manaakitanga, Tiaki and Whānau.